The brief was a food-safe tin that carried the range’s own colors, and the part that had to be right was the print. What came back held the artwork’s detail in 6 colors on the lid and the body at once, which is the thing a board pack could not do for us.
The lids fit. That sounds like the minimum, but a lid that is loose or stiff changes how the product is handled in a shop, and these closed the same way on every tin in the run.
The material options also lined up with what we had already committed to on sustainability, which meant the packaging did not become the part of the launch we had to explain.






































