Counter, shelf and floor displays

Custom Display Boxes Manufacturer — On the Shelf in Under 90 Seconds

From counter trays to aisle floor stands, engineered to your shelf plan in FSC®-certified 32 ECT corrugated board. Ship flat, fill from a single case, and stand rock-solid on the retail floor.

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A purple two-tier CHOCO-TWIST counter display tray filled with wrapped cookies
A printed shelf-ready tray with a graphic header panel holding four foil sachet boxes
A printed window box in cream botanical artwork with a candle jar visible through the window
  • CounterCD-01
  • Shelf-ReadyPDQ-03
  • WindowWD-08
  • 500 units in a first run
  • 4–6 weeks from artwork to dispatch
  • AQL 2.5 inspection on every lot
  • 44 ECT under the floor units
The range

Nine Display Constructions, One Set of Terms

Board grade, print route and inspection are the same on every unit below. What changes is where the display has to work — a till counter, a shelf run, or the middle of an aisle. If the format is still open, our guide to the ten common box display types compares them side by side.

  • A printed pale green counter tray holding two honey jars, standing on a shop counterCD-01

    Counter Display Boxes

    300–400 mm tall

    Sits at the till and takes the pick-up that a shelf two aisles away never gets.

  • A printed countertop display unit with a header panel and two tiers of cosmetic packs, on a store counterCT-02

    Countertop Display Boxes

    1–3 tiers

    Three tiers inside a single footprint turn a small range into a range rather than a row.

  • A pink multi-shelf display stand holding packaged products in a supermarket aislePDQ-03

    Shelf-Ready PDQ Trays

    Case pack = 1 shelf

    Arrives as the shipper and becomes the display. Nobody at the store handles the stock twice.

  • A tall black floor-standing display unit stocked with boxed goods in a supermarket aisleFD-04

    Floor Display Boxes

    to 1,650 mm

    Claims floor space a competitor on a shelf cannot, and holds a pallet of stock on a single base.

  • Four cold brew coffee bottles standing in a printed corrugated display carrierCV-05

    Corrugated Display Boxes

    32–44 ECT

    Built for weight. A corrugated shell carries what a folded board tray cannot and still ships flat.

  • A red retail display unit stocked with packaged goods in a supermarket aisle, under a stationery bannerPOP-06

    Retail POP Displays

    4 colors plus spot UV

    The backdrop panel does the selling before anyone picks a product up.

  • A printed confectionery counter display tray with a seasonal illustration across the front and sidesPR-07

    Custom Printed Display Boxes

    Pantone matched

    Seasonal artwork printed on a structure already paid for. A holiday run reprints instead of re-tooling.

  • A kraft box with a window cut in its lid, showing four decorated donuts insideWD-08

    Window Display Boxes

    PET or PVC window

    Shows the goods without opening anything, which is the shortest route past a customer’s doubt.

  • A clear acrylic display case containing small figurines, photographed on a wooden table topAC-09

    Acrylic Display Boxes

    3–5 mm cast acrylic

    For the counter where the product has to be seen from every side and handled without a mark.

Send Your Display Spec
Shelf-ready, not shelf-adjacent

What a Retailer Checks Before a Display Goes In

Every line here is settled on the drawing, before the die is cut. A unit that clears all six goes onto the shelf; a unit that misses two arrives as a case nobody opens. The kitchenware launch in our case studies is a shelf-ready tray built against the same list.

  1. 01

    Shelf envelope

    Width, depth and clear height are matched to the fixture plan you send, and the loaded unit is gauged against those figures before the run is signed off.

    Pass
  2. 02

    Tear-away front

    A perforated front panel on shelf-ready trays, scored to release in a single pull and leave no board edge standing in the shelf.

    Pass
  3. 03

    Barcode and label zone

    A clear panel reserved on the outer face for the GTIN and price label, positioned to leave the artwork readable once the case becomes the tray.

    Pass
  4. 04

    Case pack equals one shelf

    The carton count is matched to the facings in the planogram. A case then fills a shelf with nothing left over to store out back.

    Pass
  5. 05

    No-tool assembly

    Slots and tabs are cut to dry-fit. A store associate builds the unit without a knife, a tape gun or a second pair of hands.

    Pass
  6. 06

    Printed assembly sheet

    A diagram is printed inside the lid of the carton, and the floor unit is built once at the plant and the sequence photographed rather than described.

    Pass

Set-up time by construction

  • 15 sShelf-ready tray
  • 90 sCounter unit
  • 8 minFloor stand
Maker, not trader

Three Things You Get From a Maker, Not a Trader

A trading company quotes the work and then looks for a plant to run it. We are the plant. These three are what that changes for you, whatever the volume.

  • Hands inspecting an open board box on a workbench beside printed specification sheets and a laptop

    Checked Three Times, Not Once

    Mill certificate, mid-run, strike-off

    Board grade and flute are read against the mill certificate on arrival, the unit is checked against the shelf envelope mid-run, and the finish is checked against the signed strike-off before the lot is packed.

  • A magnifying glass held over a dollar sign above cost spreadsheets on a desk

    The Rate Drops Before You Scale

    Breaks at 1,000 / 5,000 / 10,000

    Die and print setup are listed separately in the quote, and the unit rate steps down at 1,000, 5,000 and 10,000. A reorder skips those setup lines, which is where the second run gets cheaper.

  • A packaging factory floor with folder-gluers and die-cutters running beside pallets of stacked board

    One Floor, No Handoffs

    Sheet, press, die-cutter, gluer

    Sheet stock, the press, the die-cutter and the folder-gluer stand on the same floor, so a unit is printed, cut and glued without being palletized between suppliers. A fault is found where it happened, not at the end of a chain.

Next step

Measure the Shelf Before the Display

Send the shelf width, its depth and the clear height your retailer works to, plus the unit count and what goes in it. A dieline drawn to those numbers and a solid model come back inside 24 hours.

Check My Shelf Fit
Stock

The Stock Decides the Top-Load and the Print Route

The stock settles the top-load, the print route and how the order moves. The sample pack carries all four as swatches you can stand on a shelf next to the product. Flute grades behind the corrugated row are broken down on the corrugated boxes page.

StockSheet or gradePrintUnit top-loadShipsEnd of life
Printing and coated board swatchesCardboard300–400 gsm coated boardOffset, to 4 colorsto 5 kgFlat, 12 mmKerbside recyclable
Edges of stacked corrugated board showing the flutesCorrugatedMost specifiedE-flute and B-flute, 32–44 ECTFlexo or litho-laminateto 15 kgFlat, 25 mmKerbside recyclable
Stacked sheets of cast acrylic in red, green, white and pinkAcrylicCast sheet, 3–5 mmLaser etch or screen printto 3 kgAssembledRecyclable off-site
A close view of pale wood veneer grainWood12–18 mm MDF or plywoodPaint, screen print or veneerto 18 kgPart assembledReusable

Top-load is the rating of the unit built from that stock, not of the raw sheet — the flute grade and the tier count move the figure either way.

Print and coating

Four Coatings, Chosen by Where the Unit Stands

A counter tray is handled by hundreds of people a week and a floor stand is not. That difference settles the coating far more often than the artwork does. Each panel below is the same board under a different finish.

  • A coating line in a print plant, a worker loading printed sheets beside pallets of stock

    Aqueous (AQ)

    Water-based, food-safe

    Cures fast and recycles with the board. The default on food and beverage units, because it clears food-contact review without a film going onto the print.

    Sheen
  • A printed sheet running through the rollers of a lamination machine

    Lamination

    Gloss, silk or matte film

    Takes the scuffing a counter unit collects and holds color on a display that stands under store lighting for a season. Applied spot over a logo when the budget will not carry the whole panel.

    Sheen
  • Five velvet jewellery boxes on a wooden counter, open to show rings, a necklace and earrings

    Soft-Touch

    Velvety, fingerprint-resistant

    For beauty and fragrance, where the first thing a customer does is put a hand on the unit. It also hides the handling marks that show up quickly on a plain matte finish.

    Sheen
  • A gloved hand holding a printed sample with a gloss spot varnish, above a UV curing machine

    UV Coating

    Glass-like gloss, instant cure

    The hardest surface of the four and the brightest color underneath it. Spot UV over a matte base is the usual build when a single part of the artwork has to carry the message.

    Sheen
The signature sheet

What the Unit Carries, and What It Is Tested To

Pick the construction you are buying and read what it is rated to carry, where the weight goes, and which board grade holds it. Nothing on this sheet is a marketing figure — it is the drawing the quote is written against, so what you see is what you can load.

Load travels down the corner posts to the base pads, which is why a taller unit is no weaker than a short one.

380 mm300 WTop load 5 kgBase 28 ECTDepth 250 mm
  • Height380 mm
  • Footprint300 × 250 mm
  • Top-load5 kg
  • Board28 ECT
  • Tiers2
  • Assembly90 s
  • ISTA 1ANon-simulation integrity, unboxed unit
  • ISTA 2APartial simulation, paced and packed
  • 10 drops760 mm, corners and edges first
  • 24 h crushStatic load at 1.4× the rated top-load
  • 48 h humidity90% RH, board still square at the corners
Adjustments

One Structure, Six Adjustments

Whichever of the nine you start from, these are the six adjustments that make it fit a given shelf. Each is a change to the cut rather than to the machine, so none of them starts a new tooling charge.

HEADERLIDFRONTSIDESIDEBASEDIVIDER010203040506
CutFoldAdjustable piece
Drawn on a representative tray blank · pieces, not a to-scale dieline
Four printed lipstick display trays in red, yellow, black and pink, each with its header panel upPrinted Header Panels

Read From Across the Aisle

What you get

A shopper sees what you sell before they reach the shelf, and a counter printed on both faces reads from either side.

The printed panel that stands above the product, printed on either face or both.

01 / 06
Request a Printed Sample
The run

From Shelf Measurements to Pallet in 4–6 Weeks

Five stages, 38 days door to door. Board and flute are booked while the dummy is being cut, which is why the material lead time and the sample rounds are not added together.

Stage, drawn to scale38 days · 5.4 weeks
  1. 01
  2. 022–8 days
  3. 038–18 days
  4. 0418–33 days
  5. 0533–38 days
  1. 01

    Shelf Measured, Dieline Drawn

    Fixture width, depth and height from your retailer’s plan, then the dieline is drawn to the same figures and a 3D mockup returns inside 24 hours.

  2. 02

    White Dummy

    A plain unit to your dimensions in 3–5 working days, stood up and loaded to find a structure that racks before any ink is mixed.

  3. 03

    Printed Sample

    A single unit in the final board and coating, 7–10 days, with the color read against the Pantone chip and signed.

  4. 04

    Print and Die-Cut

    The run printed, coated, die-cut and glued, then hand-assembled wherever the structure will not run on the folder-gluer.

  5. 05

    Inspect and Dispatch

    The lot is inspected against the sampling plan, flat-packed with the assembly sheet in the lid, pallet strapped and documented.

Die and sample charges are credited against the production invoice. The board is FSC-certified and the plant runs to ISO 9001, which is what makes the inspection result repeat on a reorder.

Where the unit has to work

Six Retail Settings a Display Has to Survive

A single unit behaves differently in each of these six settings, and the settings are not ranked. These are the six the plant is asked to hit most often.

  • Three in-store shelf displays: red price-led DVD bins, a plush toy unit and a watch spinner
    Price-led bins and a free-standing toy unit

    Supermarket and Value Aisles

  • A pet store aisle of dog toys and packaged treats with a floor display at the end
    Pet aisle with a shelf run and a floor unit

    Pet and Specialty Aisles

  • Three branded pet-food display stands in red, blue and orange, each with a printed header, standing in a store aisle
    Three branded units standing in one aisle

    Branded Endcaps and Aisle Displays

  • A department-store cosmetics counter with a tiered display of lipsticks and compacts beneath a backlit poster
    Cosmetics counter with a tiered lipstick unit

    Beauty and Fragrance Halls

  • Pastry boxes with window lids and ribbon ties, in pink, teal, kraft and black, stacked on a marble counter
    Counter of ribbon-tied pastry boxes

    Bakery and Food Gifting Counters

  • A shopper walking past a red Christmas pallet display in a big-box store aisle
    Seasonal aisle with a shopper passing a pallet display

    Big-Box Seasonal Aisles

In their words

What Two Buyers Said After the First Run

We needed display units that could be crated, shipped and set up by whoever was running the booth that morning, and still look like the jewellery standing in them. Acrylic was the only stock that gave us both at once.

The velvet lining and the laser-etched logo were the details I cared about most, and both came back as drawn. By the third day of a trade show the units were still clean and still standing square, which is more than I can say for what we used before.

They are light enough for one person to move and solid enough that I stopped worrying about them between shows.

  • Acrylic
  • Velvet-lined
  • Laser-etched logo
  • Trade shows
Portrait of Sarah PatelSarah PatelMarketing Director · EcoGems Jewelry

Our tablets had to sit in something that protected them and still read as a premium product rather than a security case. Foam inserts with a magnetic closure were the answer, and the bamboo accents kept it in line with the wider range.

The quote came back quickly and the revisions came back without an argument, which mattered because we were still moving the insert around when the first drawings landed.

The print on the finished units is what convinced the rest of the team. That, and the displays coming back out of the first store without a mark on them.

  • Magnetic closure
  • Foam insert
  • Bamboo accent
  • Tablets
Portrait of David KimDavid KimOperations Manager · TechNova Gadgets
Questions

What Buyers Ask Before a Display Order

01Will the unit fit the shelf my retailer specifies?

Not without the retailer’s fixture numbers. Those settle the dieline, and a stock tray size is the one thing that reliably fails a planogram check. Where the plan is not available yet, we build to a common grocery, convenience or club envelope and mark every assumption on the drawing, so you have something concrete to take back to the buyer.

02What does a floor stand actually hold?

Its rating, and nothing past it. The rating is not a default — a heavier product is quoted against a stronger board or an added base pad, so the figure you are given is the figure that unit holds, and it is printed on the elevation that comes with the quote.

03Who assembles the display — the plant or the store?

Both, and the split is fixed at the quote stage rather than left to the store. Shelf-ready trays leave filled and sealed, so nothing gets built on site at all. Floor stands and counter units are the only ones anyone assembles.

04What changes for me on a second run?

Your artwork, and only if the artwork moved. Nothing else is set up twice, and there is no sample round to sign off again. Where a color did change, the new ink is read beside a unit held back from the original run, so the second printing matches the first on the shelf.

05What do you need from me to price a display?

Four things: a size, the product going into it, the quantity, and the date it has to be in store. Product weight and a photo settle the insert and the board grade. Everything else in the quote follows from those four.

06How do the units ship, and what does freight cost?

Freight is charged on a pallet of collapsed board, not on assembled display volume, and that is usually the difference between a landed cost that works and one that does not. Multi-destination orders ship as separate consignments drawn from a single production lot, so a split delivery does not become a second order.

Start here

A Display That Fills the Shelf It Was Measured For

Send the shelf envelope, the product and the quantity. A dieline, a unit price and a sample plan come back against them, with the board certificate attached.

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